A streamlined mix of sophisticated glamor, classic Miami history and modern amenities and services. A destination of choice for titans of industry and champions of leisure alike, The Tides South Beach captures the quintessential style, high wattage glamor and relaxed attitude that epitomize the South Beach lifestyle. Built in the Art Deco style by master architect Lawrence Murray Dixon, The Tides' striking facade debuted in 1936 along South Beach's hippest strip known as Ocean Drive. In its original incarnation the hotel offered 115 spectacular rooms and boasted a devoted clientele of celebrities and international travelers. The Tides' ten-story facade is finished with ollipic limestone and white chunks of coral excavated from the ocean floor when Miami Beach was created in 1915 by Carl Fisher and! John Collins. In 1997, The Tides was purchased by Chris Blackwell as part of the Island Outpost family of hotels. Blackwell remodeled the property, converting the 115 rooms into 45 spacious rooms and suites - the smallest, an impressive 550 square feet - all with grand ocean views. Kor Hotel Group began managing the property in 2004, acquiring it in 2006 shortly before commencing its dramatic re-design by tastemaker Kelly Wearstler. Building on The Tides' Art Deco bone structure, Wearstler is re-dressing its interiors in a rich strata of museum-quality artifacts. Her vision introduces an updated contemporary energy to the property, carefully respecting the edifice's historicity and the easy nonchalance of its beachfront spirit. Organic textures and sunset colors bring a sensuality to her erudite design and accentuate the ocean visible from every room. As the flagship property for Kor's newly launched, coastal collection of Tides resorts, The Tides South Beach represents the essence of the emerging brand and the finest rendition of its elite features.
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